We’re thrilled to share our latest video release featuring an in-depth interview with the passionate minds behind The Ground-A-Bout, your favorite local coffee spot! If you haven’t caught it yet, now’s the perfect time to grab your cozy brew and tune in for an insightful behind-the-scenes peek.
Here are 5 key takeaways from the episode that will leave you craving another sip:
1. Freshness is Key: Discover the secrets of The Ground-A-Bout’s two-week coffee roasting routine and their dedication to working with 7-8 wholesale clients to spread the love of fresh, sustainable, and flavorful coffee.
2. Exploring Flavors: From Brazilian blends to single origins, uncover how The Ground-A-Bout’s experimentation with diverse coffee flavors reflects their commitment to crafting a welcoming and non-intimidating specialty coffee experience.
3. Sustainable Sourcing: Get an inside look at the passionate journey toward sustainable coffee sourcing and the meaningful connections with farmers that form the backbone of The Ground-A-Bout’s mission.
4. Behind the Bean: Roasting revealed! Join us as we uncover the art and science of roasting coffee, and learn about the meticulous process of bringing out the best flavor profiles without adding any extras.
5. Community, Collaboration, and Culture: Explore The Ground-A-Bout’s dedication to creating a warm, inclusive space, featuring popular signature drinks and a full brunch menu inspired by local collaborations.
Fun Fact from the Episode: Did you know that The Ground-A-Bout’s coffee bags purposefully include flavor notes, carefully selected through collaborative tasting, to make your coffee exploration adventure even easier?
Isn’t that just brew-tiful?
We hope you enjoyed this deep dive into the heart and soul of The Ground-A-Bout. To catch all the exciting moments and insights, be sure to watch the full video now!
As always, we’d love to hear from you! What’s your favorite coffee flavor? And don’t forget to hit subscribe and turn on notifications so you never miss out on our next delectable release.
Heartland Eats and Treats Team
An oasis for coffee lovers
The Ground-A-Bout stands out as an oasis for coffee lovers seeking a unique and inviting experience. In a world where specialty coffee is often associated with exclusivity and pretentiousness, The Ground-A-Bout breaks the mold by offering accessible, affordable, and non-intimidating specialty coffee to the community. Let’s delve into the fascinating world of The Ground-A-Bout and discover what sets this coffee shop apart as a beacon of warmth, sustainability, and community connection.
“Our biggest thing is creating a really special experience for everybody. We know that not everybody gets to go out for coffee and brunch every single day, and so being able to create a positive experience for each person is something that we really value.”
Madison Francis
Sourcing Excellence
At the core of The Ground-A-Bout’s philosophy lies a deep commitment to sourcing quality coffee beans responsibly. Caleb Baker, a key player in the coffee-roasting process, sheds light on their meticulous approach to selecting green coffee with scores of 80 points and above. This dedication to quality is evident in every cup served at The Ground-A-Bout, as Caleb explains, “We roast to bring out the best flavor profile without adding our own flavors.”
Working closely with the sourcing company Crop2Cup, Caleb and the team at The Ground-A-Bout go beyond mere transactions; they engage in a collaborative effort to ensure sustainable and transparent sourcing practices. By establishing direct relationships with farmers and focusing on origins based on flavor notes, Crop2Cup enables Caleb to handpick the finest coffee beans through cupping sessions. This dedication to quality and sustainability sets a high standard for the industry and underscores The Ground-A-Bout’s mission to elevate coffee beyond a mere commodity.
Roasting Craftsmanship
Roasting coffee is an art form at The Ground-A-Bout, where Caleb Baker masterfully orchestrates the transformation of green beans into aromatic richness. Drawing a parallel to cooking, Caleb elaborates on the intricate process of dosing coffee, adjusting roasting time and temperatures, and making subtle tweaks based on weather conditions. This attention to detail culminates in a symphony of flavors that captivate the senses and elevate the coffee experience for patrons.
With a keen eye for consistency and quality, Caleb oversees the roasting of all coffee at the Jackson location, ensuring that each batch meets the exacting standards of The Ground-A-Bout. The result is a diverse menu of coffees that cater to a wide range of palates, from the adventurous connoisseur to the casual caffeine seeker.
“Collaboration and community are super important to us, especially being in a small town area. It’s almost really vital, especially being a small business, to support and partner with other local businesses. It also just makes it a lot more fun.”
Madison Francis
Community Engagement
Beyond the art of coffee roasting and sourcing lies the heart of The Ground-A-Bout’s mission: to foster a sense of community and connection among its patrons. Madison Francis, a pivotal figure in shaping the guest experience at The Ground-A-Bout, underscores the importance of creating a welcoming and familiar environment. “Our goal is to be a cornerstone for the community,” Madison explains, highlighting the coffee shop’s role in providing a safe space for camaraderie and shared experiences.
“Our goal is to be a cornerstone for the community“
– Madison Francis
Embracing collaboration with local businesses and involving the community in the creative process, The Ground-A-Bout offers a full brunch menu that tantalizes taste buds with delights such as chicken and waffles, breakfast burritos, and cinnamon rolls from Home Sweet Home Bakery. By intertwining the flavors of the region and celebrating local artisans, The Ground-A-Bout cultivates a rich culinary experiences that reflect the vibrancy of the community it serves.
Customer-Centric Approach
The Ground-A-Bout’s commitment to customer satisfaction goes beyond the cup, extending to personalized service and accommodating dietary preferences. With an array of milk options that include whole, skim, oat, and almond milk, The Ground-A-Bout ensures that every guest’s needs are met. Moreover, the inclusion of flavor notes on coffee bags serves as a guide for customers embarking on a journey of discovery, guiding them through the intricate nuances of each blend with transparency and accessibility.
Looking Towards the Future
As The Ground-A-Bout sets its sights on the future, the team remains steadfast in their dedication to preserving the coffee shop’s culture and values. Madison Francis emphasizes the importance of feedback and adaptability in an ever-evolving industry, stressing the need to listen to customers and stay attuned to emerging trends. By staying true to its roots while fostering innovation and growth, The Ground-A-Bout aspires to create a timeless vision that resonates with both loyal patrons and new visitors alike.
Transcending Boundaries
The Ground-A-Bout transcends the boundaries of a traditional coffee shop, emerging as a beacon of excellence in the world of specialty coffee. Through a harmonious blend of sourcing mastery, roasting craftsmanship, community engagement, and customer-centric service, The Ground-A-Bout epitomizes the ethos of warmth, sustainability, and connection. As patrons step into this inviting sanctuary, they are not merely consumers of coffee but participants in a greater narrative—one that celebrates the art of coffee, the spirit of community, and the essence of shared moments.
The Ground-A-Bout is more than a coffee shop; it is a testament to the transformative power of a single cup, uniting hearts, minds, and palates in a symphony of flavors and fellowship.
Welcome to the H.E.A.T. (Heartland Eats and Treats) team! We are passionate food lovers dedicated to celebrating the unique culinary traditions and flavors of the Heartland region. Our mission is to connect you with local restaurants, artisans, and food producers, sharing their stories and the delicious dishes they create.
From insightful articles and engaging videos to event coverage and culinary highlights, we strive to bring the vibrant food scene to life. Join us as we explore the Heartland’s rich gastronomic landscape, support our local establishments, and share tips, recipes, and special offers through our rewards program. Together, let’s savor the incredible tastes of the Heartland!
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